Fort Worth Botanic Garden
Ask: Fort Worth Botanic Garden reached out to help drive memberships.
Solution: A campaign that will increase new memberships while protecting and enhancing the brand.
Over the course of 9 weeks, the summer interns at Agency Habitat were given the task of creating an advertising campaign for the Fort Worth Botanic Garden with the goal of increasing membership sales. As the content creation intern, I was responsible for developing the organic social strategy for the Garden. This included 11 Instagram posts for the month of August 2023, including five Reels, four static posts and two carousels. Four of these posts doubled as paid ads. Along with the other content creation intern, I developed the concept and shot list for each post and filmed and edited every Reel.
AD: Josh Rudisel
AD: Daniel Mejia
Copy: Kayla Callen
See what the team came up with for the Botanic Garden. After viewing the presentation they chose concept one, and we got to work. My responsibility for this presentation was to develop the organic social strategy (slides 27-32).
My role for the deliverables was to develop the final content calendar. I also came up with Reel concepts and developed shot lists, along with filming and editing. I provided the Botanic Garden with seven Reels and guided the Art Directors in creating static social posts.
