Projects
SPAM Media Campaign
Over the course of one semester, my team and I were tasked with creating a media campaign for Spam. This included creating detailed personas, geography, quintiles, television dayparts, a comprehensive digital and programmatic media plan, radio and print recommendations, events, product placement, out-of-home, influencers, and a final budget breakdown.
Skills: paid media, research, graphic design, writing
Midway Deli Social Media Campaign
For my Social Media Marketing course, my team was given the Midway Deli as our client to create a social media campaign for. The research included a competitive analysis and social media audit to inform us of the problems we needed to address and our campaign's best course of action. We provided the client with a month-long content calendar, including photos, videos, and captions.
Skills: social media marketing, content creation, research
The Fort Worth Botanic Garden
At Agency Habitat, the interns were given the Fort Worth Botanic Garden to create a full-service campaign for. My role in this campaign was to do the organic social strategy and video deliverables. The client was thrilled with our work and began executing our campaign in August 2023.
Jones+ Campaign
For my senior capstone project, my team was tasked with creating a full-service campaign for Jones+, a new product for Jones Soda Co. that will be released in 2024.
Skills: photography, graphic design, social media, strategy