Experience

Social Media Coordinator

Agency Habitat | May 2024 - Present

  • Lead content creation and social media strategy for brands to drive growth and awareness, adapting strategies based on platform trends and algorithm updates

  • Compile detailed monthly analytics reports using data from Sprinklr and Meta Business Suite 

  • Oversee multiple client accounts, including community management, posting, and scheduling

  • Work closely with account teams, copywriters, and art directors to execute social media campaigns and proposals, consistently meeting tight deadlines

  • Develop and execute paid media boosting strategies

Social Media Coordinator

The University of Oklahoma School of Dance | August 2023 - February 2024

  • Create film and photography content; grew Instagram engagement by 4,000% in first month, exceeding KPI benchmarks

  • Develop new management strategy for all School of Dance social media accounts

  • Coordinate paid posts for Pointe Magazine to promote the school and summer intensive

  • Boost brand visibility and audience engagement across multiple platforms, such as Instagram and Facebook

  • Establish a social media strategy tailored to the recruitment of high-level ballet students internationally

Digital Lead, Sonic Hard Beverages

Lindsey + Asp | August 2023 - December 2023

  • Collaborate with account leads and Creative Department in developing digital strategies and deliverables

  • Produce and edit Reels and UGC-style videos to build brand awareness among target audience

  • Assist in the creation of out-of-home concepts and deliverables

Content Creation Intern

Agency Habitat-Lowtown Studios | June 2023 - August 2023

  • Increased viewership on TikTok by 260%, coupled with a 335% surge in likes by posting regularly and monitoring emerging trends

  • Initiated plan with VP of Agency Habitat and President of Lowtown Studios to revitalize Lowtown Studio’s dormant TikTok account

  • Developed the organic social strategy and crafted engaging short-form video content for Fort Worth Botanic Garden

  • Captured social content and BTS for Pei Wei, Lowtown Studios, Doc’s Records, Defender Outdoors, and more

Marketing Intern

Henry Home Interiors | January 2023 - June 2023

  • Filmed and edited Reels to promote brand identity of a luxury furniture store

  • Designed flyers and social posts using Canva and Adobe Suite to promote classes and events

  • Photographed furniture and daily arrivals

Skills

  • TikTok, Instagram, LinkedIn, Facebook, Pinterest

  • Qualtrics XM, MRI-Simmons

  • Adobe Creative Suite

  • Final Cut Pro

  • Community Management

  • Time Management

  • Multitasking

  • Collaboration

  • Social Media Strategy & Marketing

Education

The University of Oklahoma

B.A. Journalism Advertising

December 2023

The University of Oklahoma

B.F.A. Ballet Performance

December 2023