The University of Oklahoma School of Dance
Social Media Coordinator
August 2023 - Present
As the Social Media Coordinator for the School of Dance at the University of Oklahoma, I was responsible for running the Instagram and Facebook accounts for the school. I created content and worked with a photographer to assist me in providing professional images for the accounts. I streamlined the process of posting content across multiple platforms by developing a consistent content calendar, scheduling posts, and supervising community management. I used research and analytics to inform my strategy, and surpassed KPI’s for the following month within two weeks of starting the role.
These were my results after my first three weeks in this role.
How did I do it?
While developing my strategy, I performed an audit and took a look at what our competitors were posting. I noticed a lack of video content, which is essential in showcasing the talent of our dancers and recruiting new students. Images are important to have but are not viral-worthy and will only reach so many people. Reels are able to reach a much wider audience and grow the platform at a faster rate. I began posting dance Reels and saw immediate results.
I started by posting curated content, which was a Reel created by an OU student with a large TikTok following. This post did well and received over 4,000 views. That same week, I posted a Reel about an event some of our dancers attended. There were only a few seconds of dancing, and this Reel only had 2,600 views. I used this information to finalize my strategy before the school year.
After the first week of classes, I posted a Reel showcasing dancing from our Modern and Ballet students. This Reel received 11,500 views, 7,000 of those being non-followers, and 700 likes. My strategy for Instagram Stories has also seen success. By regularly posting videos of dancers in rehearsals and class, our story views have gone from 600-700 to reaching over 1,000 viewers.
The Instagram algorithm can be unpredictable, but I have found that a combination of high-quality dance images and engaging Reels grow the account at a fast rate. I have seen very promising results so far, and I am excited to see how far I can take the OU Dance Instagram!